China mobile game market outlook for 2014


Mobile games in China has enjoyed 100% growth each year for the last 2 years, so what about this year. 

In 2013 the total market size for mobile game reached RMB10 billion (around $1.6 billion). This year the number is expected to exceed RMB20 billion. So what are the reasons behind the tremendous growth? UXvibe has done some research and interviewed a couple of expert in mobile game field in China.

The 3 major factors are:

1.       Mobile phones are getting cheaper and more powerful. Many new models cost around $100 will have 4-core and sufficient memory to run heavier games.

2.       Price of mobile network traffic drops significantly.

3.       China is introducing 4g. Faster network allows better online gaming experience. The 4g network covers 30 of Chinas biggest cities where majority of the Chinese spenders live. China mobile is the first operator to introduce 4g, it expect to sell over 100 million 4g phones in the coming year.

With this kind of tremendous market growth, the Chinese is in big need of supply games from West. So if you have a good game, don’t doubt and don’t wait. Try to get yourself a publisher in China right away!

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